whoami

Roberto
Konanz

I'm a

7+ years building digital things — from front-end experiences to analytics pipelines. Based in Miami, FL. One day at a time.

gh/ li/ tw/ robkonanz@gmail.com
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01
01.

about me

Roberto Konanz

I'm a Technical Lead and Web Analytics engineer with 7+ years of experience spanning full-stack development, tag management, and data pipelines. I've shipped code for Fortune 500 brands, managed data layers for 4M+ monthly users, and built everything from iOS apps to interactive browser games.

about.json
{
"name": "Roberto Konanz",
"role": "Technical Lead II",
"location": "Miami, FL",
"experience": "7+ years"
}
skills --list
JavaScript TypeScript React Node.js HTML / CSS Swift / iOS Tealium Google Tag Manager GA4 Adobe Analytics BigQuery / SQL Git
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ΞTH
Ξ.

eth_watcher

// live ethereum price feed — auto-refreshes every 60s

eth_price_feed.js
LIVE
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ETH / USD
$—,———.——
7d price chart
loading chart...
mkt_cap
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last_update:
src: coingecko · refresh: 60s
03
03.

experience

May 2023 – Present

Technical Lead II

Adswerve
  • Own technical analytics delivery for enterprise clients, architecting measurement solutions that align business goals with scalable implementation across web, mobile, and digital platforms.
  • Lead data engineering efforts for Adobe Experience Platform and Customer Journey Analytics, including schema mapping, dataset transformation, and historical backfill work using SQL, Spark functions, and Adobe Query Service.
  • Implement advanced client-side and server-side tracking solutions using JavaScript, Tealium, GTM, GA4, Adobe Analytics, and AEP, helping clients improve data reliability, measurement coverage, and attribution quality.
  • Serve as a trusted technical partner to clients and cross-functional teams by translating business needs into implementation plans, resolving complex tracking issues, and guiding projects through QA, release, and ongoing optimization.
  • Develop custom JavaScript solutions, event frameworks, and data layer strategies to support complex analytics requirements while reducing dependence on brittle front-end conditions.
  • Maintain and optimize dataLayers for consistent, high-quality data collection across websites and mobile applications.
Mar 2021 – May 2023

Senior Analytics Analyst - Enterprise

Adswerve
  • Implemented analytics solutions for enterprise clients using Tealium, Google Tag Manager, JavaScript, and custom tagging frameworks across web and e-commerce platforms.
  • Worked with clients, analysts, and developers to turn business needs into technical requirements and ensure accurate implementation through QA and release testing.
  • Reviewed analytics configurations and client data to identify collection gaps, improve setup quality, and recommend best practices for ongoing measurement.
Jun 2019 – Mar 2021

Web Analytics Developer, eCommerce

AutoNation
  • Managed analytics implementation across AutoNation.com and 200+ dealership websites using Tealium, JavaScript, and custom tracking configurations.
  • Worked cross-functionally with analytics, product, and engineering teams to define technical requirements and document measurement needs for digital releases.
Aug 2017 – Aug 2018

Software Developer

General Motors
  • Developed front-end features for e-commerce shopping tools using JavaScript, SCSS, and Node.js.
  • Collaborated with developers and QA in an Agile environment to test functionality, resolve bugs, and improve the user experience.